Saturday, March 2, 2024
Home Marketing An event or a journey?

An event or a journey?

They’re easy to confuse.

An event happens at date certain, then it’s over, nothing more to be done.

A journey might include an event, but it’s bigger than that, and ongoing.

A wedding is an event, a marriage is a journey.

The week a book is published is an event, while the creation, publication and lifespan of the ideas in the book are a journey.

The focus and energy we lavish on events can easily distract us from the journeys we care about.

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