Let’s talk about “Brand Essence.”
Brand Essence derives from a brand-business’ Brand Promise. To be relevantly differentiated, every brand-business must have a Brand Promise....
Business leaders often confuse pricing methods with pricing strategies, so it is important for us to distinguish sharply between the two. Pricing methods...
In 2017, pre-pandemic, Starbucks founder and Chairman, Howard Schultz, said that the way forward for brand-businesses is making your branded space an “experiential...
What is strategy? Strategy is Future Competitive Advantage.
What will the future look like? What will people need and expect? How will demographics, technology, and...
Today let’s focus on ingredient branding, an effective growth strategy under the right conditions.
Ingredient brands are well-known brands with well-known qualities that are...
A new survey says consumers find e-commerce sites often fail to meet expectations. Experts say that’s because shoppers have become accustomed to how...