Tuesday, March 19, 2024
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The Difference Between Purpose And Value Proposition

Brand “purpose” has been all the rage in recent years. The notion of brand purpose rests on the assumption that a brand, product,...

Brand Reputation Recovery Requires Action

Hollywood’s A-listers flocked to Balenciaga’s Fall 2024 fashion show earlier this month in Los Angeles, its first in the city. It was held...

The Perils Of Brand Essence Mismanagement

Let’s talk about “Brand Essence.” Brand Essence derives from a brand-business’ Brand Promise. To be relevantly differentiated, every brand-business must have a Brand Promise....

4 Pricing Strategies For Competitive Advantage

Business leaders often confuse pricing methods with pricing strategies, so it is important for us to distinguish sharply between the two. Pricing methods...

The Longevity Of Advertising Effectiveness

Do ads wear out? The short answer is no. If they do, it takes a lot longer than most brand/agency teams think. Creativity is...

How Place Powers Retail Brand Advantage

In 2017, pre-pandemic, Starbucks founder and Chairman, Howard Schultz, said that the way forward for brand-businesses is making your branded space an “experiential...

5 Behaviors Innovative Leaders Display

Want to inspire others to innovate? Here’s a short excerpt from my book coming in April, The Innovative Leader, on how to do...

Growing Brands From The Core

One of my mentors, Chuck Young, once described brand growth to me using the metaphor of how trees grow. Here’s the idea: Like trees,...

The 4 Most Common Strategy Mistakes

What is strategy? Strategy is Future Competitive Advantage. What will the future look like? What will people need and expect? How will demographics, technology, and...

Enduring Brands Are Made To Change

CEOs have become adept at saying “Sorry.” Most of the time the apologies are because some untoward or unexpected event occurred, such as...

The Growth Strategy Of Ingredient Branding

Today let’s focus on ingredient branding, an effective growth strategy under the right conditions. Ingredient brands are well-known brands with well-known qualities that are...

Sustainable Pricing: A Business Mandate

Recently, I took what felt like a fairly expensive Uber ride from the San Francisco airport. Ridesharing used to be far less expensive...

Most Read

Bank of Japan ends negative-rate era, hikes rates for first time since 2007

Japan’s central bank raised interest rates for the first time in 17 years Tuesday, tightening its monetary policy amid stubborn inflation.

Bank of Japan ends negative-rate era, hikes for first time since 2007

Bank of Japan ends negative-rate era, hikes for first time since 2007

Nvidia reveals highly anticipated Blackwell chip lineup at GTC, but stock dips

Nvidia Corp.’s most hyped debut yet — its long-awaited next chip — was revealed at its annual conference on Monday.

Online shoppers are feeling frustrated. Blame it on the ‘Amazon effect’?

A new survey says consumers find e-commerce sites often fail to meet expectations. Experts say that’s because shoppers have become accustomed to how...