Marketing

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27 Best About Us and About Me Page Examples [+Templates]

Your about page summarizes your history, values, and mission — all in one place. That’s a tall order for just a few paragraphs. If you’re feeling stuck, turn to these about-page examples for inspiration. 

The Ultimate Guide to Product Marketing in 2023

The Ultimate Guide to Product Marketing in 2023

Product marketing is essential, even if you only sell one or two products at your organization.

What is Double Opt-In in Email Marketing?

What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?

Pay what you want | Seth’s Blog

Pay what you want | Seth’s Blog

It’s a fascinating payment model. For digital goods and other transactions where the marginal cost of one more sale approaches zero, “pay what you want” exposes how complicated the story we tell about money can be. When we add in the charity component, it becomes even more layered. The Best of Akimbo (volume 1) is…

15 Fundraising Ideas to Try This Holiday Season

15 Fundraising Ideas to Try This Holiday Season

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: Holiday Fundraising Ideas…

The Ultimate Guide to Branding in 2023

The Ultimate Guide to Branding in 2023

Coca-Cola is more than a soda. Starbucks is more than coffee. Apple is more than computers.

How to Make an Instagram Business Account

How to Make an Instagram Business Account

Instagram is an undeniably powerful tool for businesses.

Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai

Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Grandiosity as a form of hiding

Grandiosity as a form of hiding

A business that says its mission is to, “reinvent local commerce to better serve our customers and neighborhoods,” can spend a lot of time doing not much of anything before they realize that they’re not actually creating value. A non-profit that seeks to create “fairness and equity” can also fall into a non-specific trap. Far…

How to Run A Content Audit in 2022

How to Run A Content Audit in 2022

As a marketer, how often do you run content audits? How do you keep track of how content is performing? Do you use those metrics to improve future campaigns?