The creator economy has the huge potential to emerge as a disruptor in the Indian economy impacting job creation for millions of influencers.
The influencer market has not just made its presence felt in nooks and corners of India but has also boosted economic growth. The ever-increasing rise in the Indian creator economy has given the hidden talents a platform to entertain our audiences.
Anish Mehta, founder of Animeta said, “India alone has around 755 million social media users and about 80 million content creators, of which less than 0.2% are able to monetize their content.”
A lot of creators look for monetization opportunities beyond ad revenue and find it quite challenging. Animeta aims to bridge this gap through its creator tech platform and be the enabler who empowers a vast majority of creators by increasing their monetization potential in order to bring about a meaningful change in their lives.
Animeta is a Singapore-based Creator Tech company focused on creating and nurturing digital creators by helping them grow their communities & maximize their earnings across multiple social media platforms & customized brand solutions through the proprietary Animeta AI-based Self-Service Creator Tech platform.
India is a sizable market for digital and social media businesses, and it has been expanding quickly thanks to growing smartphone sales and cheap data plans. The ecosystem of content creators has flourished, and social media consumers have increased dramatically.
Rajesh Kamat, Founding investor at Animeta noted, “In the last few years, we’ve seen a shift that has put the spotlight on smart, commercially savvy content creators who’ve emerged as businesses to reckon with by themselves. Today, the global creator economy is worth more than a 100 billion USD on the back of social media users who’ve grown to an approximate of 5 billion in 2023 alone. While the user base continues to increase rapidly, the revenues are estimated to increase at a staggering CAGR of 35% through 2024.”
“I am a true believer of content playing a very important role in today’s digital world,” added Sameer Manchanda, Founding Investor at Animeta.
As per estimates shared by the government in 2021, India has about 44.8 crore YouTube users, 53 crore WhatsApp users, 41 crore Facebook users, 21 crore use Instagram and 1.75 crore are on Twitter and emerging brands are increasingly looking for collaborations with influencers and influencer marketing agencies to tap into this huge market. For decades, traditional media like Television, radio, and newspapers fueled advertising revenue, and the creator economy is likely to be the next big thing in this segment.
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