Marketing

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The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts

The Ideal Length for Instagram, Facebook, Twitter, & LinkedIn Posts

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?”

Consider the WordWindow | Seth’s Blog

Consider the WordWindow | Seth’s Blog

Computer adventure games were possible in the 1980s because of a bit of code called a ‘parser’. You could type, “pick up the axe” and the computer would understand the phrase and follow your commands. In italics, because it didn’t understand anything, it simple broke your sentences into bits and changed the state of your…

The swag is here | Seth’s Blog

The swag is here | Seth’s Blog

To celebrate the new book, here are some limited edition swag options to benefit good causes and independent craftspeople. You can find them all at seths.store. I went to Brooklyn and worked with Dan at the Arm to create a set of five handmade letterpress posters. They’re 12 inches square, available framed or unframed, and…

What Do They Mean & How Do You Calculate Them?

What Do They Mean & How Do You Calculate Them?

Starting a new company is exciting. So is gauging an industry’s profit potential or forecasting a revenue goal for your business. But as you start calculating, you must remember to root these figures in reality.

The 77% threshold | Seth’s Blog

The 77% threshold | Seth’s Blog

When the gas car was first introduced, it couldn’t compete with horses. After all, we’d had thousands of years to optimize our systems around horseback, and this new technology was still nascent. Roads were rare, gas stations were scarce and the cars themselves were unreliable. The same thing happened again when electric cars made a…

The Ultimate Guide to Hiring a PR Agency in 2023

The Ultimate Guide to Hiring a PR Agency in 2023

Vanessa Carlton said it best: Your company is making its way downtown, faces pass, and you’re “success” bound. See what I did there? Anywho, your company is on its way. But how do you communicate that with your stakeholders and the public?

WordPress SEO: The Ultimate Guide

WordPress SEO: The Ultimate Guide

Imagine you own a delicious bookstore cafe in Boston. If someone searches “bookstore cafe near [insert a neighborhood in Boston]” on Google, you want your WordPress website to pop up at the top of the search results, right? You can ensure your company does so by implementing the most effective WordPress SEO strategies. 

Social Media Analytics: The Ultimate Guide

Social Media Analytics: The Ultimate Guide

With over 4.5 billion social media users across the globe, it’s no wonder businesses need to be active on social media to connect with their audience.

The Complete Guide to Real Estate SEO

The Complete Guide to Real Estate SEO

Think about the last time you were considering buying something. Your journey probably started in the same place as everyone else: a quick Google search.

How to Use XLookup in Excel

How to Use XLookup in Excel

Working with large data sets is always tricky. Excel is one of the most powerful tools you can use to manipulate, format, and analyze large sets of information.