One of two things likely happened here. Either Apple made a proper video before deciding this wasn’t quite enough to justify a proper “event,” or this is just how the company is going to treat smaller announcements, going forward. Given the number of Apple rumors swirling around at the moment, it also seems entirely plausible that on-going supply chain constraints foiled plans for something larger — or, looking at how hardware announcements slowed in the past year, maybe every one becomes a bigger.
Whatever the cause, in addition to the standard newsroom drop, the company this simultaneously dropped a sub-20-minute announcement video titled, “Meet the new MacBook Pro and Mac mini.” If you’re not a fan of reading releases, spec sheets or news reports (whomst among us?), you can watch a bunch of Apple execs and product managers discuss the announcements in typically well-produced video.
The big news this morning is:
Go ahead, watch it below. It’s Tuesday morning on a shortened holiday week here in the U.S. No one thought you were going to get any work done regardless.
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